Analysing Justin Timberlake's Website

Justin Randall Timberlake is an American singer-songwriter, actor, dancer, and record producer. His genre is pop.

This in the main page for Justin Timberlake's website. It is an effective main page as as soon as you are in his website, the fact that this impacting picture pops up it automatically makes you associate popularity and 'epicness' with him. It shows how popular he is as you can see all the audience, making him likeable.

The colour scheme of the website follows orange-black-white. This is because of the feeling that the designers wanted the viewer to have of him. Orange combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and the tropics. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation. The fact that it is contrasted with the black shows how maybe his music is the bright side to the bad.

There is a page with the latest news and links to other social media. This is an example of the avoidance of 'Walled garden' from Gaunttlet's Thesis. The fact that they have this makes it easier for cross-media convergence to happen and therefore creates more opportunity for success.

At the footer of the website, on each page, there are social icons with links to Justin Timberlake's social sites, also enabling more cross-media convergence.

There is also a merchandise page with Justin Timberlake-related clothes. This is done to involve the audience more and market him as the ones who buy and wear it will make the people that see them with these clothes aware of Justin.

Then there is a page for upcoming events where you can buy the tickets.

And finally there is a tab with photos of Justin and his band playing to make him seem more approachable.